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Patek Philippe: Doesn't figures like this comes from analyst like you?

“Forbes’ list of world’s most valuable brands show Louis Vuitton invests 42.9 percent of its 12.9 billion dollars sales on marketing and advertising activities.” Most consumer good companies invest between 10-30% of sales into marketing, and there is no reasons why watch brands should be any differe
2Y
By: tom2517
0

Patek Philippe: Yep

Agree with what you said. World time not the best, but most charming.
2Y
By: tom2517
0

Patek Philippe: How did you arrive at 3%?

What’s the breakdown? What % does the cost of making the watch occupies? % of other costs like admin? % of margin? I am pretty sure LV spent close to 50%.
2Y
By: tom2517
1

Patek Philippe: Advertisement budget

Is gotta to be far more than 3% of the revenue. In fact, it’s probably the biggest expense. For luxury product it’s usually 50% of the revenue. I think Tom Ford has this quote “how to increase sales by 300 million? Easy, give me 300 million advertisement budget.” The cost of making the product is th
2Y
By: tom2517
1

Patek Philippe: I don’t either

But for many buying a Patek meant it’s a wise financial decision, not because they actually like the watch itself. In another watch forum I have seen far too many questions about the future value of a watch.
2Y
By: tom2517
1

Patek Philippe: Yes

I share the same thinking as well. I never have interest in Patek’s sports offerings. To me the quintessential Patek watches are the PCC and MR, and maybe the world time. But market tide is turning. It’s almost like Porsche. When Porsche first started making SUVs, old timers were upset, that Porsche
2Y
By: tom2517
0

Patek Philippe: True

Which is why I don’t think 5270P ultimately will be worth more than say, 5970 with salmon dial.
2Y
By: tom2517
1

Patek Philippe: But with a glut of

Classic complication watches sitting at every AD that I went to, not so sure TS is very happy with the fact that they might be tipping towards becoming AP.
2Y
By: tom2517
1

Patek Philippe: I agree

Frankly I think part of the attraction of the salmon dial was its rarity. It’s not a color easy to pair clothes with, if it’s a regular dial I don’t even think most buyer would chose it.
2Y
By: tom2517
1

Patek Philippe: Unfortunately

Not everyone thinks like that, that’s why prices kept going up.
2Y
By: tom2517
0