“Forbes’ list of world’s most valuable brands show Louis Vuitton invests 42.9 percent of its 12.9 billion dollars sales on marketing and advertising activities.” Most consumer good companies invest between 10-30% of sales into marketing, and there is no reasons why watch brands should be any differe
Is gotta to be far more than 3% of the revenue. In fact, it’s probably the biggest expense. For luxury product it’s usually 50% of the revenue. I think Tom Ford has this quote “how to increase sales by 300 million? Easy, give me 300 million advertisement budget.” The cost of making the product is th
But for many buying a Patek meant it’s a wise financial decision, not because they actually like the watch itself. In another watch forum I have seen far too many questions about the future value of a watch.
I share the same thinking as well. I never have interest in Patek’s sports offerings. To me the quintessential Patek watches are the PCC and MR, and maybe the world time. But market tide is turning. It’s almost like Porsche. When Porsche first started making SUVs, old timers were upset, that Porsche