Audemars Piguet

Omg - a little shocked by this, but just stopped by and picked up my new BMG 16202XT!!! Really really pleased and blown away by this new model, and especially love the Red Fume Dial and of course the use of BMG. You may recall I tend to worry about bezel

Friends, Do we see the same old mistakes being made or are brands getting wiser and building their brand for the long-term? This is the entire McKinseyreport 2021 www.mckinsey.com ��

Wow. After over twenty years of collecting AP, I finally had an opportunity to visit the manufacture in Switzerland. This was an incredibly special trip for me, and one which I had been invited to over a decade ago, but never took the time to visit in per

Have been traveling with this over the last few months. Despite its relatively meaningful wrist presence this has been so fun and easy to wear - especially with the Titanium build, the curved proportions, and the interchangeable straps. Also having a GMT

While going to the bathroom at IFC located between Rolex and AP, I saw and waived at sales manager Vincent. Afterwards I went in to say hello in person and he asked if I had time. Since my family was shopping, I happy said yes and thought to myself I actu

And an Oak...

Lovely gifts from AP for Moon cake festival this month. Beyond the watches, their gifts are my most favorite.

Seeking detailed books or documentaries on the birth of the Royal Oak—something beyond the typical Gerald Genta story. Any suggestions?

Last week I brought my 2012 Royal Oak Offshore reverse Panda (last series of the rupperclad with black date) for its first big service. It was my first visit at the beautiful AP boutique in Zurich. I had an interesting chat with the watchmaker there. He e