Example: wife wants to change her brown dial to white no problem. But if you want a ice blue dial usually found on platinum models on your steel one, then they won’t do it. Cannot get your original dial back too.
I felt the same when I discovered that there is no consideration from Rolex for their past models going vintage. Yes, you can go to an independent watchmaker etc... but frankly when one is used to deal with Patek and Vacheron Constantin vintage departments then you realize that Rolex is one big step