Features
Spotlight
Featured Forums
IWC
Brand Forums
Lifestyle
Resources
ios

Independents: Stupid was the wrong word, how about ridiculous? You can see what hajime’s intentions were, although he did it in the wrong way. Maybe he should not

have been as transparent and said this colour is for the ladies, and picked the customers who he wants to sell to ie. women customers; and not tell anyone. The discrimination with watches was only going to be sex discrimination as watches are only aimed for men and women. So bringing in creed, race
3M
By: Mister M
2

Independents: Mori

3M
By: Mister M
1

Independents: Strong words and stupid examples. Taking it a bit far on the discrimination front. They corrected their mistake. Look at the IWC advertising back in the day….”official

supplier to men”, “Our titanium model is tough on women because it’s only available for men”, “At least there’s one thing a man can rely on”, “Almost as complicated as a women. except it’s on time”. I find these amusing, but in today’s world not PC.
3M
By: Mister M
1

Independents: FOMO, I agree, but the product needs to have substance quality attraction to make people want to buy and not miss out. These brands are trying

to sell to serious buyers and not to those who will flip them for a profit. For people to buy without seeing or touching the watch is something unique, unless it’s a well known brand. This maybe from a price point of view, lowers the cost to the customer. Also remember, Ming and Kurono have recently
3M
By: Mister M
1

Independents: Controversy can lead to additional exposure, although I doubt this was a marketing ploy. Some are critical of this brands methods, however it is working.

Remember, this range is the sub range of the brand, a bit like Tudor to Rolex. The brand and some other micro brands have risen to stardom partly because of their limited pieces and the difficulty in buying them. If we are talking about introduction of colours, which brand doesn’t? Look at the Rolex
3M
By: Mister M
1