Agree, with large brands you need invites, e.g. from Richemont. That makes it definitely more pleasant. Not sure it is worth it to travel from outside of Europe. Probably depends on the program around W&W
Who would think this is a good idea? I have the feeling they want to position the brand differently. New target groups etc. This is the only way the product and pricing approach makes somehow sense to me.
The question is why do Swiss brands constantly increase their CHF prices... Inflation never been more than 3.5% or so but we have seen double digit increases over the last 1-2 years. Often cited here JLC and so on...🤔
My Reverso Classic Duoface Small Seconds costs now CHF 12'800 while I bought it in April '22 for 9'000. In a around a year +42%...strong inflation in Switzerland...