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The presence of the square markers indicates that it's white gold and joy steel. Also, is it the same that with leather strap, a ROC means precious metal?

I'll share my opinion after.

Not bad after almost 20 years. 🥰 I got this one in 2007. It's discontinued now. A good size for me at 39 mm. I especially like the applied square markers which match the tapisserie dial. These engine cut dials were the last few batchea being made Stern Creations of Patek fame.

Desirable to others. The original Royal Oak 5402 from 1972 would probably have been just as audacious to many at the time. Whatever ones opinion on the looks of the Royal Pop, I believe it's a smart move on the part of AP. 🤝

The AP strategic marketing team ... They don't do things randomly. I am sure thru also have Bain, McKinsey on retainer. Don't underestimate AP...

I think more conversations needed. But it's a start...

But the current approach is not effective. I see marketing budgets as being both sales focussed as well as engagement focussed (brand value). It's the same as in my accounting or software business. Even after clients have engaged our services, we still keep in touch beyond the said services. We meet