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Audemars Piguet: Exactly - brand, values, and customer base is crucial

Brand image -> brand value
3Y
By: Hackworth
0

Audemars Piguet: Completely agreed, and confusion that is unlikely to dissolve anytime soon

The "Would Patek/Vacheron do this" is a perfect analogy
3Y
By: Hackworth
0

Audemars Piguet: Many auctions are won by Chinese buyers ;) There's a certain level of irrationality in the market

when it comes to luxury/art and more outliers due to population, but the feedback in general from the Chinese watch circle (me being a part of it) is a lot of head scratching.
3Y
By: Hackworth
0

Audemars Piguet: agreed

3Y
By: Hackworth
0

Audemars Piguet: Sure, a balance of demographic/audiences doesn't hurt

But too much appeal and relevance to rappers and hiphop over time may turn off other audiences. AP will definitely gain some new fans (as well as off-put some existing ones) with peices like this
3Y
By: Hackworth
0

Audemars Piguet: IMO things like watches first impression and feel is paramount ;)

There's a type of instinct in watch collectors/fans that have developed a taste over time, If you have to "digest" it and "make" yourself like it that requires more than a week or so, probably something's not right
3Y
By: Hackworth
0

Audemars Piguet: I agree Michael 100%

I think it's one thing to vent about negative feelings about this collaboration - but to "dump" the brand is definitely over-reactionary. The Marvel partnership as a one-off thing will not hurt the brand in any way. However if they continue making poor choices that AP fans react negatively to ... th
3Y
By: Hackworth
1