I especially think that discussing auction prices is fairly pointless. Often it is nothing more than the egos of two bidders. But I would love for the notion of value, whatever it is, to be more openly discussed here. We are often letting brands get away with murder which is not good for anyone. You
So no focus groups, companies decide how to incorporate their vision, brand / heritage and current market trends into a product that would sell without spending too much on R&D. Then you pay watch bloggers to tell people that "the watch is much better in person" ... Or that it is a new vision, not a
The titanium case is a great idea as well. But the name, and the suggestion that it has anything to do with sport ... What would be next - put a bezel on and call it 28diver despite the 28m water resistance?