I remember collecting Montblanc pens for 20 years and 20 years ago they were very much a pen brand. But the pen industry was declining. Revenue was falling dramatically. They had to supplement the income with something else. They placed huge emphasis on watches, several years ago, the pen revenue wa
It's definitely difficult for show producers and exhibitors! Although Geneva Auto Show is probably the nicest show since luxury models are announced there, I guess I'll just have to be happy with the LA Auto Show and the Pebble Beach Concours d'Elegance. I can live with one less show!
It's part of a broader strategy to achieve two objectives... 1. Make Omega a lifestyle brand. Omega has been diversifying into pens, keychains, small leather goods, and leather bracelets. This is good, to leverage the brand. Tag Heuer had a line of eyewear which was actually quite unique in its day.