for a swatch would then go out and buy a real omega at 20x the price. It’s a different demographic I would think. I would also love the see the reverse: people that are put off and buy another watch over a speedy.
I have a couple of hard and fast rules to guide me through my collecting hobby. I only buy full sets, I never pay above retail etc and now I can add another: I will never buy a watch from any of the Swatch Group brands. These “collabs” have very little to do with horology and everything with creatin