No date???? Le Locle / Geneva, 14 April 2026 : When ZENITH introduced the El Primero in 1969, it did more than launch the world's first automatic, integrated high-frequency chronograph. It established a new standard of precision in mechanical watchmaking.

Le Locle / Geneva, 14 April 2026 : The CHRONOMASTER Sport stands at the intersection of legacy and forward momentum. Born from the El Primero, the world's first automatic, integrated high-frequency chronograph calibre, it carries more than five decades of

Zenith chronomaster revival in Arabic yellow dial.

This is a fun question. Zenith is a great brand, but it has gone through so many design directions that it doesn’t have a predictable look. Essentially now they have the Chronomaster, which is aping the Daytona, and the Defy which is kind of aping the Roy

Tokyo, November 17th, 2025 – In 2019, ZENITH launched a watch nearly five decades in the making: the CHRONOMASTER A384 “Lupin The 3 rd ”. Inspired by the timepiece worn by Daisuke Jigen, Lupin’s trusted partner in the celebrated Japanese anime series, it

I greatly prefer the Zenith models from ~25 years ago rather than the modern ones; in fact, I have one purchased in 2002 that remains a favorite watch (photo below). I do enjoy looking at the Chronomaster Sport models in the current catalog, but there is

Before Thierry Nataf savaged the brand, the house had a great heritage, with solid manufacture movements and a recognizable design language. Why LVMH thought it needed another brand in the ostentatious Hublot style during the 2000s is beyond me, but after

That really is quite a special watch especially in platinum and the story of just how one employee managed to save the El Primero movements from extinction is a great part of Zeniths history. Wear and enjoy it in good health. Marc

in Platinum, arrived today… really cool and underated watch. Read today about the eccentric, the walled-in machinery to re-create the El Primero, Rolex struggle to attract buyers to the Daytona.