Doing a little research, it looks like the 'cushion case' goes back at least as early as WWI (Omega has a number of examples, and there are many non-branded watches using a cushion case) so now I question whether even Rolex was the initiator of the 'design' that Panerai continues to use? Not sure if
To play devil's advocate, vertical integration is a relatively new concept for the watchmaking industry so much of the 20th century was a cobbling together of various outsourced parts (in Rolex's case, we have suppliers C.R. Spillman SA, Genex, Gay Freres, Singer, Lemrich, Beyeler, Stern, Virex et J
There is nothing superfluous beyond time-keeping with the 721. An hour hand, a minute hand, some markers. No other text on the dial which makes it utterly readable in the fullest sense of a time-keeping device. I wish more brands went 'brand-less' on their dials to be honest. It's refreshing.
Both instances happened at a time when the brand could 'do no wrong' many years ago. But the halos over any brand never lasts forever, whether over Panerai or the 1980s-Rolex-on-Wall-Street cliche that led to the notorious success of Richard Paige's prank with Walt Odet's Explorer review (which inci