An independent, still run by its genius watchmaking founder, small but large enough to have a constellation of international boutiques making sales and (most importantly) service easier, financially secure: That's an ideal case and it's what Journe has achieved. Smaller indies like Moser or LF/DeBet
The upper level pieces are nice, but it's surprising how much people are willing to pay to get mid and lower level pieces which fall short compared to other brands.