Wayra (pronounced waɪ-rah) is the word for "wind" in the South American language of Quechua. The name was suggested to Pronello by a visual artist friend of his upon seeing the car being tested in the wind tunnel.
let's say that I am clearly not their target audience. I feel IWC is stuck in a creative loop: they keep churning the same kind of stuff for the last 15 years. A general reset is long overdue