First time I have ever been called a serpent's egg....;-)
But I think I understand your point - this kind of action is something a successful and ambitious brand such as JLC should consider carefully.
Many of us watch-nerds/WISs are acting as brand ambassadors - not only here on the web but also in real life. For my part, I know that I've have helped sell quite a few JLC's these last few years...
And again, I am not discussing the watch, which is very, very nice in itself. I am questioning the NSA marketing process from prototype to the three limited editions in question - and the communication/setting of expectations in connection with this process.
Claus