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Vacheron Constantin

The good point about our passion is that we can share totally opposite points of view

 

For me, the FiftySix collection and more precisely the entry level watch are not good news for Vacheron.

To be honest, it is not a question of quality of these watches. I find them uninspired but they are after all well made.

Having said that, the problem is related to the strategy and image of the brand.

Believe it or not but TWO years after having explained to us, thanks to the new Overseas collection, that Vacheron will focus on in-house movements with the Geneva Seal and so on, the brand does the oppositive with this entry level watch. It is a lack of consistency.

The problem is when a brand of this level introduces a watch with a price much lower than usually proposed, we are surprised and a lot of questions are coming to our minds. Is Vacheron not performing well? Why this change of strategy? Is it not risky for the value of the brand?

On top of that, I found very unclear the communication about the caliber which powers the watch. OK, it is a Richemont movement (like Baume & Mercier...) but I think it would have been better to explain that it is an enhanced Cartier 1904MC. To be at least transparent with customers.

If I add that I found that VC introduced too many full calendar pieces within a few months, I do think that Vacheron needs to find again a clear path and strategy.

We don't have to forget that when the watches are really desirable, the prices become less problematic.

By introducing this watch, Vacheron brings the doubt in my mind.

I have a lot of respect for Vacheron who is one of my fav brands. They have great and talented people, a manufacture with huge potential. It is the reason why I have great expectations for/from them.

Thanks for the post Patrick.

Fx

 

 

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