I certainly see the logic of moving into a lower, more attractive price range and from that point of view I think VC has done well. Where I am less convinced is the overall product. And not because I would say that it compares unfavourably to another brand, it is simply that for not that much more you can have a Quai in steel from VC with a bona fide VC movement, Geneva Seal and all the rest, which I would more naturally aspire to. Sure, the case design may not be to everyone's taste but I feel that extending along those lines would have been a more fruitful avenue. Just my two cents.