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Vacheron Constantin

Interesting thought... but I remain skeptical about its impact to be honest

 

Can't imagine this collection having an overwhelming appeal to longtime collectors. For the casual enthusiasts, even at the more accessible price range, it's still a lot of money for what's rightfully advertised as a luxury item. I don't doubt VC has done more work than just slapping its logo on a generic piece, but the collection lacks soul, because it's designed with 'budget' in mind.

As for whether it helps sell the steel quai de l'ile, I just don't see why VC would double down on a project with little commercial success. That's a more interesting collection to me for what it's worth.

Ken

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