The problem is this... What if some collectors who are new to the game (the potential profits in the watch world are drawing in new speculators/collectors) who listen to a critic's every word... They often listen to Hodinkee praise watches that Hodinkee gets a commission on, or brands that Hodinkee carries. The fact that Hodinkee profits substantially from their online watch sales and their partnerships with watch brands is a serious conflict of interest. Then furthermore, we have so many collectors (sometimes speculators) who can't discern between puffery and actual news. And then it's like the stock market, being overrun by Reddit users and small retail investors that really destabilize the stock market because they don't have any financial/investment fundamentals, they're just speculators who get on the bandwagon. Overall, I find it a temporary high for watch collecting, which will ultimately bring about a new low, as more and more investors/speculators get into the hobby simply because it's a great way to profit. It's like the art industry, where there are so many profiteers trying to take advantage of the rich that it's become a perilous minefield. That's where I see the watch market going. Not everyone can see the big picture. It's not about news facts or review opinions. It's about mainstreaming an exclusive hobby and putting it on the radar for advantage takers. The art world is already overrun with unethical dealers, etc. All preying on newly minted millionaires. There are a lot of things pushing the watch market in that direction, Hodinkee, being one of the great marketing engines doing so; auction houses and dealers another; and an influx of well capitalized dealers who have one intention, corner the market, pump up prices with some marketing, and selling at the new higher price. There's very little value added here in this value chain, the quality of the watch has not improved, yet the price of said watch has gone up significantly.