Everyone applauds if Beyer or Tiffany manage to put their logos on a Patek dial and the market lusts after those. If Hodinkee does it with a brand similarly, is that wrong? Are not magazines like Revolution Watch or influencers like William Massena etc effectively promoting co-branded watches and brands in their own way? Why is it that Hodinkee is getting singled out for co-branding or marketing, as if it is something inappropriate?