Plonking in a new colored dial deems uber-cool and is being made to look like the next biggest horological achievement of the century.
Brands are milking this craze of green and salmon dials merrily; and influencers are adding dry fodder to this fire.
And wait wait... Patek will add a red dot in the letter “i” in the logo on the dial.
Or better still, they may do a Moser and remove the name from the dial for a last hurrah!!
And the collectors will go purple in their faces screaming their lungs-out for joy.