WatchProSite|Market|Digest

Patek Philippe

I saw some interviews last year

 

with TS and it seemed to me that it was more about the Swiss and price bases that allow high end brands to sell at these prices. The issue arouse especially when Tag was considering launching a Tourbillon at a very low price. Thierre Stern said that there was no better way to damage the foundations on which high end watchmaking is based on. Especially since the finsihing and work was not the same.


We can certainly make 5K€ Tourbillon in China but I'm not sure the impact on the market, the brands (workforce downsizing, earnings drop, heritage damage...), even the watches we own won't be catastrophic.

Today Patek is among the brands that remain quite stable despite the current economical slow down. The pressure on demand was very high these last years, thus today's demand is, though lower, still at an acceptable level.

I'm not saying everything is fine and Patek is not concerned by how the market evolves today but just that they are not "back at the wall" and that they are quite in a good position, especially compared to their competitors.

I still don't have the answer about the thread's issue but I still think there is something very weird in that story and will wait to see what Geneva says officially.

Best, Mark

  login to reply