...I wonder how many of those that pay over retail for their pieces would admit to doing so to others? It would be my guess that when someone is the buyer of whatever cool watch du jour at OVER retail, they are telling others (who know what the watch is and what it represents in the marketplace) they paid list. We read so many stories of the long lists and how much over retail XYZ is going for, but you never hear from the person that actually bought something for 2x or 3x list price. If you bought a 5711 for $50k or the new Pepsi for $20k, would you tell us all that you did?