vitalsigns
6120
My thoughts...
Mar 10, 2021,21:56 PM
Generally speaking, actions that reduce supply in sales channels will also tend to increase price (which I also equate to reduced discounts).
The pre-sale policy certainly will mean less in-stock supply at ADs, so end-customers will have less ability to shop around for price.
Pre-sale will also affect sales by ADs to the gray market, and therefore support more robust prices at ADs and boutiques.
Pre-sale may also commit a customer more deeply, which I think would tend to support higher prices (reduced discounts).
Finally, most ordered products where supply is limited are less frequently discounted. Rarity or perceived rarity for luxury goods is a desired feature.
There is certainly overlap in the above points, and there could be countervailing points, but I think the the pre-sale structure overall supports firmer pricing.
That's my thinking anyhow.
Cheers,
John