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Vacheron Constantin

I always say here that the delta between gold and steel is too much.

 

It's not about costs...  It's not about materials.  It's not about craftsmanship.  It's about a standard in the industry where gold watches simply cost much more than their steel ones.  If the delta was only $10,000 or so or only 30% or so, then to the average person who is considering the acquisition of such a watch, it's too small.  So it's more about promoting exclusivity and catching more profit.  It's simply a price positioning thing.  The higher up you go (when you're in $100K watch territory), the price of a gold watch vs a steel watch is relatively small, because the delta is often only $20,000 or $30,000 USD.  But yes, I agree with you here, the delta here of $74,000 vs $32,000 is too much.  The $40K delta is too much.  The 130% increase is too much.  Nobody has a crystal ball, but the premium for a 222 in gold is already very small compared to the current retail.

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