It's not about costs... It's not about materials. It's not about craftsmanship. It's about a standard in the industry where gold watches simply cost much more than their steel ones. If the delta was only $10,000 or so or only 30% or so, then to the average person who is considering the acquisition of such a watch, it's too small. So it's more about promoting exclusivity and catching more profit. It's simply a price positioning thing. The higher up you go (when you're in $100K watch territory), the price of a gold watch vs a steel watch is relatively small, because the delta is often only $20,000 or $30,000 USD. But yes, I agree with you here, the delta here of $74,000 vs $32,000 is too much. The $40K delta is too much. The 130% increase is too much. Nobody has a crystal ball, but the premium for a 222 in gold is already very small compared to the current retail.