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Horological Meandering

Hodinkee x Blancpain coming/ my feeling? Sad

 

I read Hod. I appreciate Hod. But it saddens me, as a collector, that Hod. is becoming the arbiter of hype. And it is only hype. I work in an industry driven by hype. I know hype.

It seems absurd to me that Blancpain can not come up with a watch that Hodinkee is not 'needed' to design... damn, I could design my dream Blancpain--we all could!

Why does Blancpain need Hod or any blog to know itself and its historical coolness? It is sad and baffling. Who is running Blancpain? Why is he/she so insecure and unknowing of the brand and its history?

Fire this person. (I know I could look up their name...) How absurd to 'need' a blog to design a watch for you. To know your customers for you.

VC, IWC, now Blancpain, and a few other shrug-worthy brands all joining the Hod-train...

I describe this attitude as 'Paper in Fire'--that is to say a very quick, but very brief Flame. It makes you warm for 5 minutes... but what about the long term big picture?


It saddens me to see the brands... succumbing to essentially a pop-up type mentality...

But anyway... perhaps the watch will be cool... always remember when there is 'fake hype' there is a loser somewhere... and it may be you.

But regardless... why is it that Blancpain can not, on its own, design a watch that collectors will swarm to buy?

Are the folks at Blancpain mentally handicapped? Are they totally disconnected from these fora where we always express what we want from them?

Sometimes it is as little as --remove the date window?

Why are blogs now regarded as oracles? It is WE who are the oracles these blogs draw from.

WE are the voice of the blogs.

Why are the BLOGS the partners and not US?

And why are the BRANDS so blind and inept that they can not create watches that WE have expressed that WE want?

Why are the Brands... 'mentally retarded?' these days??? (sorry for old school description of limited mental ability) But it seems apt.

Why do they need blogs to tell them who they already are??? Who are running these brands? Are they useless and have no historic recognition of their own brands?

My 2 c. With love and respect to my fellow collectors.

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