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Rolex strategy

 

Can someone please try and explain the Rolex strategy to me. I was in town yesterday and walking past one of the Rolex AD’s the usually mostly empty Rolex window displays looked to be well stocked and on closer looking I could clearly see they were exhibition only pieces. Anyway further on into town I could see the same situation in another AD’s window and so I decided to pop inside and take a look and to my surprise the display cabinets inside had what looked like the complete professional line up all stickered up and with working movements again not for sale for exhibition only so decided to try the sky dweller (stunning) asked the obvious question is it for sale and was told no exhibition only. Just curious what the Rolex strategy is having everything on display but not available to purchase I took a few pics but didn’t capture everything on display inside subs/gmt Daytona’s etc. This is in the UK and was wondering if this is worldwide policy at the moment if so that’s a lot of highly sought after watches sat in display cabinets.















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