Plus this increasingly has the effect of attracting people who only look to make a quick profit trading the hot models, the flippers in the watch world, which only acts to increase the demand and reinforce the circle. The 'bubble' keeps building.
The garter encircling the monogram indeed resembles that of the Order of the Garter. However, the Order's motto is Honi soit qui mal y pense ("Shame on him who thinks evil of it"), and this should normally appear on the garter. Usque quo translates more or less to "how long", which in this context w