I do agree that one can't complain too much about the costs that seems to be similar among manufacturer but since the luxury market is a very competitive one I can't help to think that Rolex warranty is much better. Reliability is also a factor. Beside the annoying non-hacking seconds I recall the watch not being so precise and gaining more than other watches I have. When I asked the boutique they were very dismissive and said that is normal in a mechanical watch etc...I know is not because I own many other watches.