to give you the impression of superiority and rarity. Starting from how difficult is to get this watch unless you buy something else first etc. and ending with making you feel that slow is the best way to proceed with service. The truth is different: the limited supply is artificial and the long servicing time is a matter of priorities...similarly the shorter warranty than Rolex tells you that they don't want to take risk to extend the warranty on their own watches. So where is the superior experience or superior watch ?