Great question!

 

I personally buy a brand, not just a particular watch. I tend to be captured by the totally of the brand such as costumer care, service time and quality, product reliability over long wearing time, design, artisanal expression specially at this price points, just to name a few…
While Lange focuses on engineering, which in theory does well, it fails in ergonomics, most watches are just uncomfortable to wear, accuracy, reliability(all needed servicing after three-four years.
Now , let’s see Lange has only one case design vs. Patek dozens, Lange doesn’t have dials elaborate as Patek(marketrie, Guilloche, hand painting)…
For some reason the only parameter collectors judge Lange as being superior is finishing, which heavily declined since Richemont took possession of the brand, however the fail to see all the other criteria of scoring a brand.
I tend to believe that most Lange aficionados, are just rebels against the traditional watchmaking.
Just think of Caliber 89, the unquestionable minute repeaters, , the beautiful enamel dials and cases, the Grabdmaster Chime(serial production), Lange has nothing to match such pieces of art.
So in short, it’s perfectly fine to like a certain brand it’s a mater of taste, but when comparing it to another, one should be realistic and unbiased.
Lastly, Lange only exists since 1990, (the original brand is GO), vs. Patek, 1839.
So there it is my take…

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