Omega

When the first speedy tuesday watch was posted for reservations, it was also in the middle of the night in the usa. When I discovered the posting the next late morning, of course the link to reserve that watch was already deactivated, as all of those watches had been reserved, with no commitment to buy. Within the next few days, after trying the link intermittently, I was able to get my name on the wait list, which of course was meaningless.

However, in months to follow I did get an email from "the desk" of CEO Aeschlimann, saying that although I would indeed not have any chance at purchasing that watch, because I was on this waitlist, I would be given priority for the next internet only offer that Omega proffered.

Needless to say, despite this "promise" made to me and presumably every other person who had gotten on the omega speedy tuesday original waitlist, I find it extremely bad form on the part of Omega to duplicate its disaster of an internet offering here. I assumed this promise meant something like I, and others on the waitlist, would be given an opportunity to reserve the (next) release (hours and even 1 or 2 days) before the internet offering was made available to the general public.

Clearly, this was not the case, and opening the watch up for reservation at 2:30 am pacific standard time in the United States today is (was) no different than when the original speedy tuesday was offered.

All to say, Omega changed nothing in its method from version 1 to version 2. But even worse, that email promise made to me and many others on the first waitlist was empty garbage.

Now, let me be clear. I like Omega. My father wore only two watches my entire life... an automatic constellation two tone from 1950s to 1991, and then a quartz two tone constellation from 1991 until his death in 2009. And I have both of them in my shoebox of sentimental stuff. I like Omega so much that my first nice watch that I bought was a steel Seamaster Master Coaxial released in 2014, and of which I got one of the first in March 2015, due to omega's slow production. I have a few nice watches now, but I still love and wear my Omega... I consider it the best modern reinterpretation of a classic vintage watch by any manufacturer.

Whilst I liked the original SpeedyTuesday, and might even have bought one if I could have, I would not want this "ultraman" version. Nor would I have reserved one, just to do so, if I could have, which I am sure many people do, especially since it requires no money down at all.

However, I can only shake my head and wonder how Omega can continue to make empty promises to hundreds/thousands of customers and not fall out of favor or lose the trust and business of people like me because of such huge blunders. I guess they just don't care. Pity...

For $7200, I'd rather buy the new Tudor black bay gmt and black bay 58 rather than one more of the hundreds and hundreds of speedmaster iterations. But that's just me.

More posts: Black BayConstellationSeamasterSpeedmasterTudorTudor Heritage

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