Officine Panerai

Watches24seven
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Couldn't disagree with you more! What more does Panerai need to do?

With all due respect, I am always surprised when I hear that Panerai enthusiast are disappointed with the new additions.

In my opinion, Panerai is doing a tremendous job! Honestly, better than tremendous! They are doing and have done a Spectacular job!

In the last two or three years, we have been spoiled with great timepieces! And I am refering to design, function, history and special interest.

Every Panerai collector that I know was begging for "THE grail watch" for years! Panerai listened and introduced the PAM 372. In my opinion they made too many, but on the other hand, everybody that wants one, can have one at a relatively low price.  Historic, Base, Sandwich, Plexi...  a job well done to say the least!

How can we get mad at a second Bronzo? So many collectors were furious that they didn't get one, The bronze PAM 382 was the most requested watch that Panerai has created since the PAM 203 was announced for production! Panerai is making an attempt to keep many of their loyal collectors happy. I applaud this!

They are more than likely creating a series. I am sure we will see the GMT Bronzo next year. This is what Panerai has always done becuase collectors like to collect series of watches. Some collectors want collect all the Slytechs, some want all the boutique editions, and some want all the Regatta watches. Soon collectors will want the series of Bronze watches too.

In the last couple of years we have seen a unique composite case that you can find on the PAM 339, 504, 505. Ceramic bezel on a sub, ceramic cases and even a ceramic bracelet! The ceramic 47 mm sub is going to be AWESOME! 

We have been presented with Bronze cases that patina, Green Dials, Sandwich Dials, "Dirty Dials", Brown Sunburst dial (PAM 395), SLC dials (Super Cool!), Cali Dials (okay, a few too many) and yes Pig Dials. Remember how collectors were willing to pay an extra 5k or so for the Pig dial on the PAM 292? Also now available are models with historic vintage style Blued & Gold Hands. And how many collectors are thrilled with the PAM 399 which is reminiscent of the vintage 6154! The Power reserve movement on the back of a 47 mm Luminor is super cool too.  Have you ever seen a cooler looking chronograph than this years Regatta Special Edition? We can choose from more vintage style straps, more professional instruments. Panerai is also still involved with Regatta, Mike Horn and the Pangaea. And a new website has been createdin the last year to help collectors stay engaged and there are I pad & phone apps.  Check out the News and Events section on their new site. It is GREAT!

And they came up with these wonderful things all while creating new (or improved) in house 3 days, 8 days, 10 days, automatic, chronograph & rattrapante movements... not to mention this is all happening while they are opening Boutiques around the world.

I can honestly say that because I sell watches, I have encountered HUNDREDS of Panerai collectors receive models that came out in the last couple of years and they are THRILLED to receive these new additions. As a collector, I can say that I added a PAM 422 to my own collection this year and I was just as thrilled to get it as when I bought my last Panerai watch in 2012 or my first Panerai in 2000.

Give Panerai a break guys. It is an AWESOME brand that is evolving continually. If a watch doesn't hit your fancy this year, you can still enjoy the camaraderie you find with other collectors which is certainly unique to this brand too.

I hope you choose to embrace the brand and enjoy it.

Bruce Ginsberg

"Everything is a matter of attitude" Frank Ginsberg

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