Andrew,
The number of AP, PP, and VC purchases that I can attribute directly to the influence of ThePuristS.com , PuristSPro.com , and the friends I've made from these sites is approximately 3-4 per year for the six years I've been here. Some of those watches are now in the hands of these same friends, just as I received some of mine from them.
As far as I can tell, the important factors shaping this strong influence are brand and model awareness, timely availability updates, reviewer and user experiences, and an expanded knowledge of the range of options from which to choose.
The sites have also led me to consider many brands and models about which I would not otherwise have known, and has provided welcome information, entertainment, and diversion even when the influence is ultimately toward my own decision is to avoid a particular brand or model.
The brands should like knowing, and the community should continue to warn users, that the average purchase price and frequency of purchase are both likely to be increased by exposure to this medium. Without doing a precise calculation, I'd estimate these numbers from the single case study I know best:
6 Years Pre-PuristS Exposure 6 Years Post-PuristS Exposure
Purchases per year 4 3-4
Average purchase $3,750 $33,042
Individual experiences may vary. Consult your financial adviser or mental health professional if untoward effects are experienced in the areas of net worth, total debt, famiy harmony, work/life balance, sex drive, or sleep.
Park