I think the tough challenge here is the fact that back in the day, the world needed tool watches. Today, the toolwatch has become an accessory such that "innovation" as that word goes becomes a bit superficial when you think about it.
So what then is groundbreaking to what has become esentially an accessory?
That is why vintage Rolex is what it is. THE BEST. But I cannot afford it and I don't want to go that tricky route. And so I am GRATEFUL that we are still able to buy the modern versions that still have the vintage DNA.
But it indeed a great challenge, BAron and one that is very well suited for ROLEX!