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Patek Philippe

Does anyone know how successful was the previous model?

 

If they decided to radically change the shape, perhaps it's because of the automatic movement. It's undoubtedly easier to fit a quartz in a square case.
That's the logic.
In terms of design, well, I must admit I'm a bit perplexed. Aren't Arabic numerals a bit too sporty?
It has to be seen live, better by a female audience

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