patrick_y
[PuristSPro Moderator]
28400
Maybe it's the new CEO's stance?
She wants to leave her stamp on JLC - and she wants to be forever known as the CEO who started taking JLC drastically upmarket? She probably has some research studies from management consultant firms and marketing firms that tell her this: "customers don't know what they want, they don't know what makes a watch expensive, they only know that the more a brand charges, the higher that brand is perceived." Thus she's probably thinking if I charge more money, customers will think more highly of the brand, even if we don't improve anything else about the brand. I'm guessing. Maybe one day a steel cased, time only, manual wind JLC will retail as much as an equivalent manual wind, gold cased, time only Vacheron Constantin! And then the unknowledgeable consumer will say, "JLC is a higher brand than VC." But we will know that the emperor wears no clothes - and that the time-only VC probably has better movement finishing than the JLC. Porsche is going to be doing this soon as well. As Porsche wants to create greater separation between itself and Audi. The gap between Porsche and Audi/BMW/MBZ isn't big enough and for how exclusive Porsche's brand is, Porsche feel that gap should be bigger. Porsche is also now its own publicly traded company and is worth more than VW AG! What's funny is that VW still owns a huge percentage of Porsche's stock too... Weird. The financial accounting doesn't make sense.
More posts:
Two official photos of the Jaeger Lecoultre Reverso Tribute Chronograph...
I didn't post till now. I am curious to know how many of us ordered one. By the way, the price increased: 27 K euros instead of 24. Best, Nicolas ...
You said it! Expensive!
You only see the value if you understand that this movement is produced exclusively for this watch in low volumes.
Wow, that blue dial is stunning.
A Reverso is defenetely on my radar (For a long time now), but the price increase - twice this year - makes it harder. Enjoy!
Maybe it's the new CEO's stance?
She wants to leave her stamp on JLC - and she wants to be forever known as the CEO who started taking JLC drastically upmarket? She probably has some research studies from management consultant firms and marketing firms that tell her this: "customers don'...
We shall see.
But let's hope that this CEO is also going to raise not only prices, but also quality as well. At the end of the day, JLC needs to reflect the right values. If they're going to charge as much as Vacheron Constantin, then they need to have the same quality...
I agree
right now it justs looks like greed, because there has been an increase in price of about 40% in a little over a year without any real changes in quality
It appears that way...
I'm generally quick to complain, but I also try to be careful and not be too quick to judge. I'm going to try to give this CEO the benefit of the doubt and let her prove herself to both the business community and the watch collector community.
Yes let us see where this goes
Although it marginalizes some collectors, so isn’t all good universally, there is an interesting positive externality that can occur (but does not necessarily occur) when primary price increases are sustained successfully… a buoying of the secondary marke...
Interesting considerations, Patrick.
Reminds me Chanel’s steep and multiple price raises coupled with lower production. I understand they want to be at level of Hermes, so we’ll see.
That was purely just supply and demand.
Chanel saw an opportunity to raise prices, and they exercised that opportunity. Notice the steepest price increases were for their hand bags. These didn't have any major production constraint - the workers in the factory had to be spaced further apart in ...
Nice analysis…the distinction between the two companies/industries makes a lot of sense.
Then it will be interesting to see how consumers ultimately will react to JLC’s strategy over the long term.
Indeed. We will stand as witnesses!
But the watch industry right now is telling consumers - ALL THOSE CONSUMERS WHO WAIT TO BUY OUR PRODUCT WILL HAVE REGRETS! Because either the watch will be sold out, or they'll have to pay more than retail to get one! The motto all watch companies want th...
I recommend the standard version or Tribute in blue!
The time only is already wonderful! And pure in design.
Yes, I’m trending towards the Reverso large small seconds or the tribute in blue or green,
Both have increased in prices too though.
I know! It's crazy!
The blue one used to sit at airport duty free stores, strap all faded from the bright lights. Now, they're snatched up! At least they're snatched up by people who really like the watch - not speculators whom are just buying Rolexes to flip.
As long as they are being bought by guys who´ll wear them then that´s fine by me.
I only regret not buying two years ago when I tried one on. "Regrets - I´ve had a few". Enjoy!
Yes, this is what I tell myself too!
I already have a Reverso and I like it a lot! So at least I'm not completely without a Reverso.
It is a very nice piece indeed. Not a fan of chrono complication for the reverso. I d rather prefer the duo faces or anything with moonphase and calendar, but not chrono.
Have a great start into the new week everyone ...
It’s a great looking watch…
…but when I saw it in the London Boutique last week I thought the chronograph was difficult to read with steel hands on a steel movement. Blued hands would have made for better contrast. All the best, Jon
If one doesn't want to overspend
on a single watch, I'd say that in order to afford this beauty for 27K, one should have at least 500K in the bank account. I don't think the Tribute Chrono will be sold in large numbers, and it'll become quite exclusive and collectible in the decades to c...
My sense is that this will be a future classic…
given it is steel with such an impressive (but not perfect) skeleton chrono as well as a beautiful front dial. It is so tempting, but like many other brands, the ongoing price hikes make it difficult.
Hi Nico, can you explain, please?
The story around the 1996 version - that I know of - is of the movement being developed from scratch. I would love to have more detail added. I find the story atound the entire series very interesting. Unless you are referring the new, 2023 version. Then ...
Got it. Thank you (as always) for a quick response! From what I have read somewhere (maybe here...?) the new version of the movement has been 'simplified', correct?
I think it the transmission of the minute information from the seconds hand to the retrograde counter that was quite ambitiousy done in the original and now has been simplified a bit?
Maybe it would be smart to buy it in HK and ship to the us
Or better take a vacation and buy it there
Not a bad idea!
But go soon before they adjust the price in HK! These arbitrage opportunities don't last!
I think it’s a great watch Nicolas.
But the pricing holds me back as well. Lucky I can enjoy the green one. ...
I ordered the gold version...
Liked the contrast of the black dial and paid the deposit to lock in the pre-hike price.
I was invited to see it at the JLC boutique. I passed.
It is just too big for me. I also feel it is a poor remake of the original, personally. I don't care for the direction Rénier is taking the brand and for me JLC becomes less appealing each year.
Very expensive!
I did not order one. I ordered the Chopard. The pricing on this one is VERY EXPENSIVE for a watch at this level. I would've expected this watch to be around the similar price of a Breguet XXI, which is around 15K Euro. I would expect the JLC to be slightl...
I'd say it's a bargain compared to the AP 15202 and the Patek Philippe 5711/1A
The Chopard Alpine Eagle at around 22,000 Euros I'd say is a very fair price. You're looking at a watch that has a higher level movement than the 15202 in the AP and the 5711/1A. Both of these retail for much more than the Chopard Alpine Eagle XPS with th...
Yes. Although some will say that the Chopard is a derivative...
Whereas the Royal Oak and the Nautilus are superior to the Alpine Eagle since they are original concepts. The Alpine Eagle not being a true original concept - as it is a whole new thing with a slight resemblance to the Chopard St. Moritz line of watches f...
Which Salmon is a killer? The 1860 or the Alpine Eagle?
Chopard had two dials that could be considered "salmon" the 1860 classic style watch on a leather strap and the Alpine Eagle XPS with the LUC movement. ...
Looking forward to reading your impressions!
I wanted to order both, but thought I better control myself and order just one.
You can’t go wrong with either for sure.
Would love to have the best of both worlds too but current circumstances only allow one for me..
Which one did you choose Singingbee?
I chose the Chopard Alpine Eagle XPS. Mainly because I did verbally say many times to many Chopard executives (including Herr Scheufele) that I would buy an Alpine Eagle if they put in the 1.96 LUC movement and made it thinner. I also really like this bra...
i chose the Alpine Eagle XPS as well.
I have always wanted an AE but the date window at 4 always bothers me. Therefore when this combination of a stunning pink dial, LUC 1.96 movement and thinner case comes along, I know this is the one I have been waiting for.
I think I would have to cancel the order
It’s too much for a steel Chronograph and continuous price hike model by jlc will not sustain for long
Very nice, but makes a Reverso Gran Sport Chrono look like a bit of a bargain
I know the aesthetic is slightly different, but the value is definitely better. Cheers JML
I am very intrigued by this watch and I don’t own a Reverso yet.
However a friend who tried this one told me it wears abit big and the finishing is more towards the industrial side. I was deciding between placing an order for this Reverso or the Chopard Alpine Eagle Salmon XPS as their prices are quite close. In the en...
I wish they change the Gold Black verso blue arms/screws with red arms/screws (chic) or black arms/screws (sublime)
and change the red dot hour market into blue or gold for this one.
Well… for 3k€ more… I prefer to buy a second hand Duometre A chrono
It makes no sense if you look at JLC's second hand prices... Maybe Catherine and Matthieu have a moon watch on their wrist and should come back down to earth.... Or maybe some people with no watchmaking culture are willing to pay exorbitant prices for thi...
Anyone received theirs yet?
Curious about delivery times on this; was told that I could get mine in 6-9 months time, although others (who have already paid deposit) were told up to 3-4 years wait. Also, have heard some rumours that the actual watch may differ slightly from what was ...
Beautiful watch but I voted for the original..
…for a few reasons. First of all, I do not get the pricing. But that has been discussed above. Secondly, I like the size of the original along with the arret/marche indicator on the front. That indicator always makes me smile as it reminds me of the hidde...
I wish JLC makes a better verso of both steel and rose gold tribute chronograph
Skeleton is fine but cleaner and clearer.
