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Horological Meandering

Who is a sucker? You get the watch at retail and you’re happy, you don’t get it and you decide to pay a premium. I don’t see the sucker here to be honest.

 

Their marketing or hype, which may allow for watches to sell out or and for those same watches to command a premium in the secondary market, is credit to them. Every watch manufacturer/ brand / retailer does this and if they seem to be doing a better job (albeit with much smaller runs / inventory to sell) then good job Hodinkee.
I have no skin in this game, I don’t know anyone there, I have been / am a reader and a customer (I didn’t buy or try to buy the Oris).

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