Jay (Eire)
9156
We are talking about for profit companies with annual revenue and sales targets and parent cos and shareholders to answer to.
Dec 16, 2020,18:59 PM
The job is to sell enough watches today and in doing so don’t do anything silly enough to damage the brand and future sales. If one can sell through 200+ watches in 15 minutes then that’s a nice little bump to any weekly/monthly sales target.
And while there are some negative reactions in reality what we are talking about is losing a few potential sales from a niche subset of collectors on the edge of the internet. This is not going to mean anything to any of these folks. Whatever they lose here they’ll likely gain by the exposure brought on via whatever collaboration they have just launched.
And I agree with you, this is not a BP thing. There are very few brands who won’t participate in this type of opportunity.
Also re ignoring customer input. I do often think that we (those folks on the edge of the internet) over estimate our footprint in this world. Think about the date / date window topic. Most of us see the lack of a date / date window to be something which drastically improves the aesthetic or historical accuracy of a watch. But the average buyer is wondering why would I pay 10k for a watch without a date ! We are way outnumbered, so the date / date window survives !