How does producing this kind of watch reflect on the AP brand, on it's values, and on who it wants it's customers to be? This doesn't represent everything AP is but nor is it an insignificant statement of how Francois sees the brand and it's relationship with culture. I hate it but I also give AP some credit for at least trying to be a part of contemporary society vs the rest of the holy trinity that lives in their own imaginary world more anchored to the past than the connected to the present or looking to the future, not withstanding the occasional stainless steel sports watch drop to keep up with the Royal Oak...