murcielagoboy
33
The link between PP's attributes
Great post Patekova.
Here is my personal view;
I do NOT feel that the design of PP has moved away from their traditional values - PP's are still the most conservatively designed fine time pieces in the world and that's what makes them timeless. If you make something which is especially "a la mode" it is, by definition, never going to be timeless. That's why I cannot, for the life of me, understand "fine pieces" like the Audemars ROO series, which, I really do believe will be rather embarrassing to wear in a few years from now.
Moving away from design and being rather obvious about it but, price,value retention and exclusivity are key interlinked PP attributes and if Mr Stern doesn't respect this then he will ultimately kill the absolutely priceless brand equity that PP enjoys at the very top of the watch chain, which has taken decades to gain...
Very few PP owners, if they are like me, will complain about prices which are "too high" if the exclusivity of the piece yields long term value retention. Let's think about this - why would you?
If a piece retains it's value then, really, what is the problem with paying an "outrageous" price for it? Because, as an owner, you simply cannot lose. You feel that your are "invested" in the brand. (in line with the marketing of "looking after something for the next generation"). And of course, how or why does a piece retain it's value? Exclusivity...
It really may be better for Patek to, for example, cut production by X% and increase prices by Y% (where Y>X). Everyone would win....
MB