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Patek Philippe

Patekova, you mention quite a few valid points.

 

Some are based on facts (which are easy to agree) and some are based on taste, at least from my personal point of view. The latter probably never was more diffucult to please than today. The target group is more different in age than ever before and all of them are coming from different backgrounds/cultures and so on. All in common have, they expect only the best from a brand like PP. As a brand in the watch industry PP is still the king - good or bad.

Today we have (didn´t count them, but it feels like this) more different References, dials, cases and all-over production pieces than ever before.

Snapshot from 2013:






Also have a look and compare the 150th Anniversary collection to the 175th Anniversary collection. More volume, more different cases ... - some people still didn´t get the piece they asked for :-(  and some are unhappy because there have been  too many pieces from some of the references :-( It is really hard to please everybody, but I am sure there have been more happy collectors/customers than 25 years ago ;-)

In the last (+/-) 30 years there biggest success was based on very classical pieces, mainly. If I say success, I also think about "fame" and not only commercial sales numbers. Collections like the "Nautilus" existed, but it never was THE BIG success and I still remember times when it was more than easy to get one. Also quite a lot "hard liner" PP collectors (almost) hated it. Today it is a grown family with a big and strong "fan base".


There have been some challenges for the industry in the past and so there are some for the industry today. To lead a brand like PP was difficult in the past and so it is today, but for different reasons. When it comes to the managament, different/additional skills are needed to be successfull today.

Me not working for the industry, but I am observing carefully and started to do so mid 80s. My (personal) expectations are higher than ever before, when it comes to purchasing a watch. Sometimes it is frustrating for several reasons, but I am still here and pleasure must be bigger than pain ;-)

Thanks a lot for sharing your thoughts and wishes!

Oliver

 


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