WatchProSite|Market|Digest

Patek Philippe

I think...

 

...a forum should allow some debate about style and design (not taste, which is your or mine taste, which I am not criticizing). Otherwise we could move this whole thing to Instagram and limit comments to "great watch" - "no YOUR watch is even greater".
My personal belief is that manufacturers once in a while produce a real "stunner", a game-changing "unicorn". But they also make some quite average stuff, some questionable facelifts when a product moves on in its lifecycle (see Acquanaut, now in precious metal and with all sorts of complications, only diamonds on the dial are missing so far).
And that goes for artists, car makers, musicians, watchmakers and so on. They have their ups and downs and Amy Whinehouse moments (think of Mercedes in the 2000s). They want to become something what they are not, they are tired of singing the songs which made them famous, or they cant come up with good new ones.
I would not want to be in T. Stern's shoes, with an impressive history of "game changers" in the product line. How is he going to even continue, if not even exceed that greatness? Carmakers tried to come up with product variations, "marriages" between SUVs and coupes (think BMW's X6 - horror). Stern can "marry" sports watches with complications which were invented earlier. The big "whats next" question like an elephant in the room remains unanswered.
I am a layman when it comes to design, so mdg's contributions are interesting for me. But I think I can distinguish between "lazy" design ("oh, a Serif font in an otherwise minimalistic watch - ah, lets do it") and the often overengineered attempts at design (think Lange, FP Joune).

  login to reply