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Officine Panerai

Panerai has a problem ahead.

 

I think the price increases would have to be expected in commensurate with the Brand's huge success in the last decade or so. In this respect, panerai is no different from the Rolex brand.


The big problem I see looming ahead of OP is the scope of diversity for their watch designs. The watches started off decades ago with their large cases and crowns looking a certain way. Obviously this is the key feature,that has gotten the attention of aspiring owners and keeps current owners interested. Take the luminor design for example.

It's a double-edged sword. As we can see here in this thread, so many of us find that we are paying through our noses for watches that are essentially pretty much the same in terms of design and aesthetics, and we ask ourselves why? On the other hand, if OP were to churn out watches which looked too deviant from the original DNA, it would immediately kill off interest. Already some of the designs are beginning to look weirder and weirder.  This is why OP might find itself coming face to face with a 50m thick brick wall, with not much space to maneuver.

A Porsche has to look like a Porsche in order to sell the luxury factor. The strength of marketing any brand lies therein. 

I would be very careful buying Pam's. I sold off all 3 of my old ones, and went for Rolex. And then ended up selling most of those too. I'm making a brief comeback to Pams, but I'm going to be highly selective and I choose to keep 1-2 and call it a day. But we'll see how this all goes...

This message has been edited by paultsh on 2013-07-07 09:53:56

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