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Officine Panerai

Get into a Time Machine...

 

and go back to 1997 smile, when they "revamped" the original boutique in Piazza Duomo and made it look like all the others around the world it lost that old world Italian feel and magic and the beginning of the end for me. Having owned Vintage, Prototypes and some of the rarest pieces from the Panerai world, it has nothing to offer me anymore. The Current Panerai is what Tag Heuer is to the Vintage Heuers of the 60s and 70s, nothing in common and completely commoditized. 


So if I had a wish, I would wish Panerai would be the same company it was in 1997, Italian owned and never change. An Unrealistic dream I know but it is my dream smile

S

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