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Officine Panerai

Hi Bruno. I think it is their strategy to reach out to their fans and

 

collectors even when it is a Radiomir or Luminors designed differently. To the untrained eye like me I am lost in some of the numbers and models which they call on their limited production pieces. Don't forget each piece is produced yearly to as many as 2,000 pieces only. Come next year a slightly different design will take place and maybe with different movements.

I know the 210, 111, 112, 000, 005, 232, 249, 372, 382, and the some nice pre-V or vintage pieces. Other than that, the rest I don't know. Cannot be compared to Rolex cos if they start producing variations of the Submariner or it's other famous tool range, I will stay away. Maybe being small, super branding ability, great marketing strategy, fanatical and almost cult-like brand as Panerai, they can afford to do so by giving its fans, variations of the essential models, it retains its popularity.

Nevertheless I still enjoy wearing my Panerai.

This message has been edited by KCKL on 2012-10-23 05:57:26

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