johnnymoped
108
I think this is only valid
if you see the JLC as a whole.
Regarding the Reverso as a flippable watch with an iconic design they pretty much have a unique selling point and though could (try) to position it anywhere on the market.
From my point of view there is so much uniqueness, engineering and design history in the Reverso that I don't find it "overpriced". At least not if you compare it to AP or Patek with entry prices of about 25k for their steel watches (sometimes with not even in-house movements).
JLC recent price increase
No complain here, as I bought my only new Reverso (Classic Duoface) in May. But the recent price increase from 8.900 € to 11.500 € is rather unusual. That's almost 30%. Also an AD (Bucherer) told me that in the near future Reversos will only be sold throu...
Pre-owned is where they shine
Of the tier1 makers they take the biggest hit second hand, also there's a real plethora of reverso on the market already, it won't stop them from trying though.
Someone's got to explain to me
why there is no boutique at all in whole Germany? In Munich we have a boutique for every big (and former big) watch brand (even Breitling just opened one).
I didn’t realize they’re also going in this direction.
That’s kind of sad for all the ADs. Then Omega and others…what opportunities will ADs have? Patek and Rolex ADs are already limited networks, so I guess only the largest of dealers will survive. Now I’m understanding better why some stores focus only on i...
A good point
A bit of topic, cause i was searching for a good AD who do Girard Perregaux. Very hard to not have any in a beam of 50km. I guess the closest is by you in Paris. But i bought my latest watch at CH24, so a Laureato, a 3 bridges, etc i can at CH24. But i gu...
CH
In Switzerland, prices seem to have gotten up for a Reverso Classic Duoface Small Seconds from 9k to 10.5k (CHF) in less than 6 months. I guess there is still quite a gap between JLC on one hand and VC and AP on the other one, but still...
That's at least only 17% increase
as compared to the 30% increase in the rest of Europe.
I'm just going to be the guy that says it...
At that price, I feel the Reverso is an extremely poor value. I feel like that is an overstretch and I would look at alternatives without question (like a Cartier Tank). I find JLC, for me, has priced themselves out of the market. With their new prices, b...
I’m with you on this…
Was deciding between a Cartier Tank and the Reverso. The price increase is certainly the deal breaker now.
Completely agree with you
Why would anyone buy a master control date for more money than a datejust? It's insanity.
Tank vs Reverso
Would not agree that Tank and Reverso are the same, e.g. the movements. But get your point. Agree, Master Control is close to being priced out of the market. Then again AP Code 11.59 for CHF 30k or so...? Polaris costs half as much. Hm...
ReversoTank when comparing quality
With the Code you get gold cases, better case and movement finishing and the prestige of the AP name. I'd say that the gap is justifiable
Certainly not the same but fail to see how...
A Cal. 1917 MC is in any way inferior to a Cal. 822. Both are fairly pedestrian both, features, finish and function. In fact, the 1917 is anti-magnetic where as the JLC isn't.
I think this is only valid
if you see the JLC as a whole. Regarding the Reverso as a flippable watch with an iconic design they pretty much have a unique selling point and though could (try) to position it anywhere on the market. From my point of view there is so much uniqueness, e...
I own a Reverso
It's a great watch but the movement is outdated, it always gets magnetized and it doesn't even have hacking. The concept of the watch is cool, that's why I bought it, but JLC should seriously consider updating the movements. You get a better experience wi...
My Reverso gets magnetized easily as well but likely it’s easy to fix with a cheap demagnetizer for me
Even if outdated, the câliner provides great rate accuracy on mine which I like
Well, that's true. Demagnetizing is easy.
I too love my reverso, I'm just not that happy with the price increase and some of the latest releases. I have confidence in the brand though, I'm sure we'll see some exciting stuff in the future.
I don't like the huge increase in price
Look at Rolex: no matter how desirable the watches are, they have been extremely conservative with their price increases. It shows self control and long term perspective. JLC has increased prices way too much over the last year, and for what? It's not lik...
That could be, but it seems like they are delusional
Entry level JLC is nowhere near entry level AP and VC in quality. They are increasing prices without making their watches better.
Not sure about this…
If you compare VC Fiftysix to JLC MC, JLC features a superior movement vs the Valfleurier movement of the VC. Finishing quality of the handset is also on comparable level if not better ob the JLC. I must admit though that the case shape of the VC is more ...
I forgot about the FiftySix
The JLC movement is easily better, I'm not sure about the finishing though. I'd love to see machined anglage on entry level JLC movements.
Re Rolex
What I have never understood is why they do not open up (more) monobrand stores and ideally take over the distribution themselves. With such a high (robust) demand why relying on ADs? (I know it takes time to execute such a strategy and the ADs served the...
Wishful thinking...
Reverso was very niche watch in early 90s and sure it is experiencing some more popularity now, but for that price, good luck.
Richemont shenanigans. VC, ALS, I think boutique only makes sense for them, JLC though I'm not so sure, will be interesting to see how it works out for them
The brand isn't as strong as VC nor the production so limited as ALS, dropping ADs and pushing the price higher is an aggressive move. I think they sell shed loads of reversos in China so maybe the price moves are really for that market? It feels like Ric...
Well,
if somebody criticise the Reversos, please do not forget the complicated models ( Tryptique, Quadtryptique ), the limited series from the 90’s ( Septantieme, Tourbillon, Chronograph ). A Cartier Tank can’t hold the comparison even with the more simple Rev...
My Reverso delivers nothing but shear joy and appreciation for the brand and the Reverso heritage despite any of the criticisms noted below.
I checked the JLC website for the United States — no price increases for Reversos that I could find.
I bought a Reverso (single face) earlier this year.
I am okay with what I paid, especially seeing as how I got a bit of a discount at an annual “event” my local AD had (replete with a JLC factory rep.). Although a hacking movement would be nice, and I suspect its finishing isn’t up to the standards of some...
i don't know if they sell well at these price ... It's the goal of the game no ???
I bought a MUT Perpetual one year ago . The price was 21600 euros ... The same is currently at 28700 euros ( France) ... How to explain this évolution ????
Richemont being Richemont
I’ve bought watches from IWC, JLC, and VC all from the same local AD. That dealer lost VC and ALS, with new boutiques close by for both of those brands along with Panerai and IWC (both of which the AD still carries for now). With this price increase and d...