as a work of art, it is certainly thought-provoking. As a watch it is a failure "by definition".
And commercially? After all you were pointing out this was a "Pre-Basel" announcement ... If one wanted to be cynical I assume one could say that Haldimann will get a lot of buzz at Basel with no horological innovation, involved whatsoever ... the H8 is the H1 minus hands and the H9 is the H8 with a crystal made opaque. We sometimes critizise established manufactures for just presenting the same movement in various different case-dial-style combinations, but isn't this a bolder version of the same kind of sound financial logic?
Best
Andreas