many companies are successful in inflating their prices through HYPED marketing and of course with the help of growing (robust?) world economies, many people can afford a "little" more luxuries... Now, you see good watches everywhere. Collectors have always been there, but new 'collectors' who are after more recognition/social status, rather than passion for watches, are also adding up...fast. Those who haven't had ROs or ROOs before suddenly have all the LEs. Nothing wrong with that but they did so fast 'coz the hype is so strong (everyone has one so I got to have it as well-kind of mentality), fortunately these people have money, lots of them.
That's why as the law of economics take place, supply < demand ---> prices go up.
Those brands which are not hyped (maybe not YET) stay low and therefore the public ignores them. Take VC for example, I can understand why PP 5070 is priced way higher than Le historique chrono. Some say Patek made the alternation, bla...bla...bla... I think 2 things: a. Patek is THE brand to have; you own a Patek, you're ok; b. The size is 42 mm (?) compared to Vacheron's 37mm. Big watches are in now (again, the hype is there), small watches are for granpa's...so I was told.
Thomas, excuse me for rambling. As always, with this kind of post I always write that these are "my personal opinions".
MANY will disagree with me, of course...
Thank you for a wonderful forum.