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Interesting that so many hate the idea of AP collaborating with marvel but it’s genius ...
Mar 31, 2021,11:23 AM
So the idea behind the marvel AP collaboration is a way longer strategy than just 2020 or 2021
If you want massive heritage and very careful then Patek is your best choice.
If you want something to never change then it is Rolex
But think about AP with the Offshore. It’s a bold as a Hublot. Many people hate it but still it’s kind of iconic. Not the same level as the 15202st but still iconic.
So AP was always Avantgarde, Crazy and full of innovation. I would say they are the Richard Mille of the 2005s
And FHB is exactly that he did the special editions in 2005 with JayZ and others and this is not to please the existing customers but to create an audience that sees this watch over many years and when they have the money many years later will want to buy an AP. This is thinking a decade ahead. This is what Rolex does as well. Just AP does it the crazy way.
Maybe it will fail and then it will not matter and in 5 years we won’t remember it. Or it will be a great success.
But the marvel collaboration is as brave as discontinuing the 5711
I really love AP for not Playing it safe 👍
Comments:
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This could be a mistake...
By: mdg : March 18th, 2021-06:59
...comic books have become increasingly political in the past few years. I, for one, don't give a damn what superhero wears an AP. Maybe that's just me. How about concentrating on making great watches? Novel idea, I know...
No worse than 'End of Days'
By: blau : March 18th, 2021-07:43
In other words: I don't like it at all, but I can't pretend it's a new low for AP!
Yep.
By: M4 : March 18th, 2021-15:32
In general I'm not a fan of film collaborations...
By: blau : March 19th, 2021-10:47
but I admit that, the more appealing I find the film the more forgiving I am of the collaboration! Note about my peculiarities here: I LOVE the use of recognizable watches as props in films. Bruce Wayne wearing a Reverso, for example, is for me a great, t...
...
By: PalmSprings : March 18th, 2021-07:47
Green colored carbon bezel, just watch.
Here we go with 2 Marvel LE RO's ;-)
By: NT931 : March 18th, 2021-08:33
The uniquely purple "Thanos" RO... Plus the special green "Hulk" RO... (Original photos off the internet, mockups done with Photoshop just for fun!) While I can't see anyone actually wearing the Thanos RO, the green Hulk RO is curiously appealing... ...
ROFL!
By: amanico : March 18th, 2021-09:42
😸😸😸
By: Spangles - Dr. Tabby : March 18th, 2021-19:05
Yep
By: Tavio_George : March 18th, 2021-16:26
very true
By: Gelato Monster : March 18th, 2021-17:23
I wonder what the owners of AP are thinking...
By: LX (Alex) : March 18th, 2021-22:46
He has done a few things right though when it comes to the distribution of AP watches. I remember when you could buy the RO with the 3120 movement with a discount of 20%. They managed to close that even before the hype around the RO and Nautilus exploded....
A bit audacious mixed with pop culture...
By: pfang56 : March 19th, 2021-03:04
As with other brand decisions by AP, they have taken a bit of a bold, polarizing step which can be seen idiotic or brilliant. I think personally there is great potential here - the whole Marvel brand has equity across many diverse generations and backgrou...
Where would Urwerk be today without Iron Man?
By: jmpTT : March 19th, 2021-13:39
The kids who fell in love with Robert Downey Jr's Iron Man in 2008 are now the youngest and most fervent Urwerk clients. Put it another way: With Tony Stark and his Urwerk UR-110 out of the picture, James Rhodes and Audemars Piguet are ready to step in, s...
OK... please read my full reaction
By: Mostel : March 21st, 2021-18:47
Yes, we have loved AP. Yes, AP has been thus far amazing. Yes, AP 15202 is an icon. Yes, many AP watches are icons... and exquisitely finished. If we can take a moment to move past these obvious acknowledgements.... which are sort of like saying YES Benna...
Great post. I agree.
By: Costa (aka Connie) : March 25th, 2021-13:25
AP is trying to profit from the superhero fad that had been gaining momentum over the last 5 years. Many of these media companies have made billions of dollars as a result. I think AP want to cash in. They are moving away from their core competencies whic...
Thanks cpbmd
By: Mostel : March 25th, 2021-16:43
Upon reflection, I probably over reacted but such is watch-passion. We 'believe' so much in a brand and its history especially, and we love the watch itself so much... that we forget it is all a 'mere' business with cold business concerns, which can be an...
Yes you’re right
By: jlc.thomsen : March 28th, 2021-07:44
Not very purist that relation. Audemarvel Piguet. But hey watch me if there is not going to be at least one pleasant surprise in there. With the new chrono movement I hope.
Such a wrong move from AP
By: afaleh : April 22nd, 2021-05:49
So AP and McDonalds are both collaborating with Marvel? I am sure the AP Cpncept would look great next to a happy meal